SEJ Distribution Limited, a leading Packaging Supplies company based in UK has acquired yet another well established packaging company called Sensible Supplies

   

The take-over of Sensible Supplies happened last year in November, and with this acquisition, SEJ Distribution Ltd are now clearly looking to expand their market share, and henceforth have re-strategized the operations & marketing activities of the acquired company.

Globe Packaging (a trading name of SEJ Distribution Limited), established in early 2008, has grown rapidly and is one of the market leaders in online packaging distribution industry. The company was founded by Anish Aggarwal & Sejal Aggarwal and as a result of their dedication, passion and focus, as well as an excellent management team; the company now has an annual turnover of approximately 12 million GPB, and employs over 35 full time staff from the local area.

The company started its operations by stocking and selling packaging materials to businesses and end consumers on a nationwide basis. This was done via intermediary online marketplaces and their own website, http://www.globepackaging.co.uk/ as well as with a small sales force. Due to the quality of service and products, as well as volume purchasing to gain a competitive edge, the company became a huge success among businesses buying packaging products, and end consumers looking to move home. Soon the company ventured into the direct B2B segment and successfully made a strong clientele, with industrial customers all over the UK.

When asked as what was the key to making the business successful, Anish Aggarwal - the Managing Director of the company answered that structured thinking and sheer hard work, combined with an excellent management and sales team, coupled with a strong supplier network, took the company to where it is today. He also stated that the implementation of the highest service levels contributed to the company’s rapid growth, with all products held in stock in volume and guaranteed next day delivery offered as standard to all customers. Additionally the following of the 4PS of marketing seriously (Product, Price, Promotion & Place), enabled the business to grow steadily and organically. The company has also recently undertaken aggressive promotion campaigns to help with positioning and selling to the right market.

The company has recently shifted their warehouse to a larger 60,000 sq ft premises in Hayes, Middlesex as the part of their expansion activity.

Globe Packaging’s aim for 2015 is to continue to grow organically and steadily, providing customers with the full arena of industry standard packaging supplies whilst offering the highest level of service available on the online marketplace, at extremely competitive prices. Always in stock, always delivered next day!